Description de l’emploi

Full job description

Senior Creative Content & Brand Strategist

Location: Casablanca, Morocco
Type: Full-time
Level: Senior (minimum 5 years experience)

About The Marketing Boutique

The Marketing Boutique is a full-service marketing and advertising agency with over 15 years of experience in the Netherlands. We work for a wide range of brands in retail, hospitality, lifestyle and corporate sectors, delivering high-quality marketing, branding, content and digital solutions.

We are currently building a new back office in Casablanca, Morocco. For this next phase of growth, we are looking for a strong, senior creative professional who will work closely with and support and guide our Dutch colleagues in all creative and content-related work.

You will work exclusively for our Dutch clients and team, therefore fluent English is mandatory.

This is a senior, hands-on creative lead role. You will be responsible for turning photo and video material into high-end marketing content, guarding brand identities, creating professional design and DTP work, and defining social media strategies.

Your Role

You are responsible for the full creative and content output for multiple clients:

Content Creation & Editing

• Professionally edit videos, Reels, TikToks and ads
• Edit and retouch photos for websites, campaigns and social media
• Turn raw material into high-end, campaign-ready content
• Optimize content per platform (Instagram, TikTok, Snapchat, websites)

Branding, Corporate Identity & DTP

• Develop and guard corporate identities for clients
• Design DTP and print materials, such as:
• Menus
• Flyers
• Posters
• Branding assets
• Campaign materials
• Ensure consistent brand identity across all channels

Social Media Strategy & Planning

• Develop social media and content strategies per client
• Define:
• Content formats
• Feed structures
• Campaign concepts
• Platform strategies (Instagram, TikTok, Snapchat)
• Create content calendars
• Plan, publish and optimize content
• Analyze performance and continuously improve results

Creative Direction (NL Team)

• Brief and guide the photographer and videographer in the Netherlands:
• What content needs to be created
• In which formats
• For which goals (branding, campaigns, sales)
• Think in content concepts and scalable formats
• Ensure all delivered material fits the strategy and brand positioning

Requirements

• Minimum 5 years of experience in a senior creative / content / branding role
• Strong skills in:
• Video editing
• Photo editing
• Graphic design & DTP
• Branding & corporate identity
• Proven experience with social media strategy (not only posting, but real strategic planning)
• Experience working in an agency environment and with multiple clients
• Strong understanding of marketing, branding and commercial content
• Able to work independently and take full ownership of creative output
• High quality standards and strong attention to detail
• Fluent English (spoken and written) is mandatory
• Experience with European or international clients is a plus

What We Offer

• A key senior role in the core team of our new Casablanca back office
• Work for Dutch brands and clients
• High level of responsibility and creative influence
• A professional, ambitious and creative environment
• Competitive salary based on experience
• Long-term growth opportunities within the company

How to Apply (Important, Read Carefully)

To be considered for this role, you must submit:

• A professional portfolio that clearly shows your skills in:Your portfolio must give a clear, high-quality overview of your creative level at a glance.
• Photography
• Videography / video editing
• Graphic design / branding / DTP
• Your CV in English
• A motivation letter in English explaining why you are a strong fit for this role

Important:

• Applications without a professional portfolio will not be considered.
• Applications without a clear motivation letter will not be considered.
• Motivation letters that are generic, AI-generated or copy-paste texts will not be considered.
• Applications must be submitted in English only. Applications in French will not be considered.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: 14,000.00DH - 17,000.00DH per month

Application Question(s):

• How many years of professional experience do you have in a senior creative / content / branding role
• How many years of professional experience do you have with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• How many years of professional experience do you have with video editing for social media and marketing campaigns (Reels, TikTok, ads, branded content)?
• Do you have proven experience in graphic design, DTP and brand identity development (menus, flyers, posters, campaign materials, brand assets)?
• Do you have proven experience in developing and managing social media content strategies (not just posting, but strategy, formats, planning and optimization)?
• Have you worked in an agency or multi-client environment before?
• Are you able to professionally edit both photo and video content for marketing campaigns and websites?
• Are you fluent in English (spoken and written) and comfortable working daily with an international / Dutch team?
• Can you provide a professional portfolio that clearly shows your skills in photography, video editing and graphic design?

• Are you currently based in Morocco or willing to work full-time from Casablanca?

License/Certification:

• Adobe (Required)

Work Location: Remote